Adigida Solutions Announces the Release of HomeHubConnect Broker Edition

A unique and innovative lead management and conversion program to increase broker profitability.

Minneapolis — June 29, 2005 — Today Adigida Solutions announced the immediate release of HomeHubConnect Broker Edition, a value-added approach to nurturing and converting more leads for the Broker community. Building on HomeHubConnect Agent Edition's market-tested, family-oriented interactive applications, information and community features, HomeHubConnect Broker Edition provides companies with new license management functionality and content controls to promote their brand and ancillary services in an innovative fashion that keeps their brand first in their customer's minds.

"NAR research reveals that the majority of leads these days are not ready to buy or sell for six, nine, or more months. The sad reality is that most of these leads will become some other company's customer due to poor follow up" said Richard Kalman, President of Adigida Solutions. "More brokers are concluding that, to maximize their value, they must take on the responsibility to incubate these leads in-house before passing them on to their associates. Brokers benefit from higher conversion rates for their hard-earned leads. Additionally, the broker can charge a referral fee, if desired, in exchange for providing higher quality leads."

HomeHubConnect is the first application-based consumer portal designed to address this issue by maintaining the broker's brand awareness over an extended period, while avoiding the constantly falling opening rates of email promotions due to mail being intercepted by the user's spam filter or fear of downloading a virus. In the current highly competitive environment, HomeHubConnect provides an innovative way to differentiate the broker's marketing program.

The Broker Edition was built in direct response to requests from brokers. It gives them control over site co-branding and ancillary service promotion, plus the ability to distribute licenses to associates with discounted volume pricing that is less than 50¢ per site license per year. With the content management tools now centralized, brokers are able to effectively develop and execute a complete lead incubation and conversion program across the entire organization while lightening the content management load for associates.

About Adigida Solutions

Adigida Solutions is a leading provider of Internet-based lead and client incubation and conversion tools for the professional real estate community. HomeHubConnect increases profitability for agents, brokers and home builders by providing a value-add family portal to each and every lead and client. HomeHubConnect effectively incubates leads, builds long-term client retention and generates resell and referral business. Adigida's other products include RealFuture - a complete online relationship management application that offers subscribers the ability to collaborate with other agent's databases in a team or office environment; and OfficeConnect - an Intranet portal for offices to build camaraderie, improve collaboration, reduce paperwork costs and provide on-line access to marketing content and documents.